Last Friday, Twitch announced a new partnership with esport organizations Cloud9 and TSM in hopes of helping them court non-endemic sponsors. Non-endemic sponsors are brands that do not generally sell gaming-oriented products.
Our goal is to help introduce more sponsors into the space through broad reach that includes media and now sponsorships,” – Twitch Chief Operating Officer Kevin Lin
Twitch plans on using it’s Amazon-owned resources to help create new sponsorship opportunities for the two organizations and appeal to fans. This deal also makes Twitch the exclusive streaming platform for both Cloud9 and TSM.
Twitch is quickly cementing themself as the most premier esports provider in the world and this deal is proof of that.