The IRL category on Twitch is about to get an intriguing new addition. From the mind of Frankie Colamarino, who is the co-founder of the ad-agency Problem, comes the launching of the Twitch.tv/Tokyo channel. The channel, which launches today (May 15th), will showcase Tokyo as a city and its many subdivisions, shown from the perspective of local creators and personalities that will be involved.
Frankie is working with Twitch on the launch and they will have a Discord which will play a huge role in the direction of the project. Also promised live AMAs, local events, and audiences will be able to help shape the direction of the content in real time.
This project, which has been in the works for over a year, will feature six-hour-long broadcasts with “artists, scenesters, chefs, gamers, ex-pats, and natives”, and will show off the real colors of Tokyo, which will include both the vibrant highs and… at times, the cultural issues that linger just below the surface, such as depression, chauvinism, and other unspoken issues. The show aims to give a full picture, never before explored by the romantic booming tour industry.
Frankie is looking forward to expanding and can see it growing from the 6-hour schedule to a 24-hour schedule if audiences respond.
SN: First of all, Frankie, what is your role with Problem and the Tokyo project?
Frankie: I’m the co-founder of Problem, along with my partner Will. The Tokyo project is totally independent (and intentionally so). We’ve been planning it for just shy of a year and the timing has worked out well in terms of having the technical capabilities and resources internally as well as IRL gaining popularity as a format on Twitch.