Ended soon
A new Support button recently appeared on the top of broadcasters channel next to Follow and Subscribe. The Support Button states “As a Prime user, you are currently enjoying an ad-free experience. If you choose to view ads on this channel, you can help “streamer” earn more on Twitch!”
This feature is currently available to a small percentage of Twitch Prime members and will increase soon. [Source]
Many partnered broadcasters in the community took to Twitter to discuss the new feature. Little was said on Twitch’s side, VP of Partnerships John Memes confirmed “Watching an additional ad counts as an extra impression – think of it as a double support.”
@scatterclegge @DutchjRTA Watching an additional ad counts as an extra impression – think of it as a double support.
— Meme Friend (@johnmemes) January 31, 2017
Hassan (Twitch Partnership Development), also addressed the support button in a series of tweets below:
@Professorbroman @Twitch @Gothalion There was a complete drop here, and it’s our fault. It’s a way to further support the streamer.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@Professorbroman @Twitch @Gothalion this means that you are paid the for suppressed ad (Twitch Prime / Turbo) & and the ad impression shown.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@Professorbroman @Twitch @Gothalion There was feedback from viewers who wanted to support more, this is for them. No one is auto opted in.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@TheTsunaru @izlsnizzt There will be more communication on this soon.
— Hassan Bokhari (@BackwardsNinja) February 1, 2017
@Scrubings @FaulenGG with this, when a viewer hits the "Support" button, they will get an ad (where available) and it will support you more.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@Liger313_ Do you have Twitch Prime? It's only for Twitch Prime active subs.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@SayNoToRage It's something only available to accounts that have Twitch Prime on their accounts.
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
@Imagine42_ @Liger313_ Yeah, it's apparently an experiment open to a percentage of Twitch Prime members. Will slowly increase 🙂
— Hassan Bokhari (@BackwardsNinja) January 31, 2017
Seems to be a good idea; as usual, I feel like the communication could’ve been done a bit better. It’s hard, mostly because the testing of these features usually get blown up by people unclear on their mechanics. All it takes is a big streamer making a tweet for Twitch to get a bunch of negative press when something like this is relatively innocent.