TwitchUnity is a site-wide holiday to celebrate the diversity of the Twitch community, while spreading a broader message about the importance of inclusivity.
On Friday, May 26, Twitch will encourage creators to engage with their viewers about how to maintain and improve diversity and inclusivity, while highlighting channels on the front page that exemplify a positive culture.
Twitch will also provide creators and viewers with a fun way to commemorate TwitchUnity in the form of a new global emote and channel graphics.
To strengthen the message, Twitch is making an exclusive T-shirt available and conducting a dance-a-thon with all proceeds going to charity.
To generate discussion among creators and viewers about inclusive activities and the importance of diversity, Twitch will release a new global emote, “TwitchUnity,” for viewers to show support for creators in chat.
Creators will also be able to download a graphics package, which includes a badge, channel overlay, and channel panel to show their commitment to the occasion.
There is also a special edition TwitchUnity T-shirt available for purchase on TeeSpring with 100% of Twitch’s proceeds going to Amnesty International in support of human rights worldwide.
In order to help creators plan their shows, Twitch is providing thoughts starters on its blog to ignite thoughtful conversations around diversity and inclusivity. This includes using the IRL vlogging category to discuss what TwitchUnity means to them and addressing topics such as:
Tell us about a time that you were included in the Twitch community, and how it affected you?
What do you want to say to someone who may be concerned they are unwelcome in the Twitch community?
Why do you care about diversity and how do we benefit when our community is diverse?
What message of encouragement and inclusion would you like to give viewers/creators?
Some of the initial creators taking part in the initiative are 8BitDylan, AdamKoebel, animatedbreak, AnneMunition, BanzaiBaby, Bluejay, DeafGamersTV, DistractedElf, DjTechlive, ElleBee_, Fats, KayPikeFashion, Lil_Lexi, OddishPlaysGames, okaydrian, SeriouslyClara, and snowlit. Collectively, they represent a good cross-section of Twitch’s diverse community.