As a student who is working towards a Bachelor’s in Marketing Management this post speaks volumes. Branding is a VERY necessary concept to understand when it comes to anything related to traditional Marketing or Integrated Marketing Communications (IMC). It just so happens that being a streamer on Twitch deals with both types of marketing and all successful streamers you see understand how important it is to brand their personalities and channels. Twitch user, overboredgaming, took to the Twitch Subreddit today and explained how to use branding to your advantage with some awesome comparisons and examples. You NEED to read this post.
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